Sunday, March 16, 2014

Concession Stand Makeovers

News from Cornell's Food and Brand Lab:

A new study in the Journal of Public Health, "Concession Stand Makeovers: A Pilot Study of Offering Healthy Foods at High School Concession Stands,"coauthored by Dr. Brian Wansink (author of the forthcoming book Slim by Design), shows that adding healthy options to high school concession stands can increase sales and customer satisfaction. "If you're a concession-stand sponsor, and you want people to eat better, and you want to make more money, add at least five healthy items," says Brian Wansink, the Cornell lab's director and a marketing professor. "There's got to be a critical mass, and we find that five's a very lucky number, and ten is even better."

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