Sunday, November 7, 2010

$100 Million Broccoli

$100 million broccoli industry within the next 10 years, that is.

"Growing broccoli in the eastern United States has been a challenge due to a climate that stresses broccoli and the lack of a coordinated effort between sectors of the industry," according to the Cornell Chronicle. "As a result, 90 percent of broccoli sold in the east is shipped from California and Mexico. But now, a Cornell-led team of industry and academic researchers seeks to develop a $100 million broccoli industry on the East Coast over the next 10 years with a grant from the U.S. Department of Agriculture (USDA)." Read the rest here.

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